IT’S all very well having lovely features. The question is, has your product got them? If not, your customer won’t be interested in them.
You don’t need to explain aspects such as what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product.
By all means mention the features. However, more importantly, sell the benefits.