GONE forever are the days and ways of the old media – one-way, controlled brand messages broadcast to a mass audience. We now have new media – listen, participate, engage and relinquish control. (Extract from The Naked Millionaire)… Continue Reading
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Be Smart
IT isn’t just phones that are smart these days. Businesses are becoming streetwise and ‘bank savvy’ in their efforts to access finance to better their fortunes. And it isn’t just a need for survival that firms are looking to borrow funds from financial institutions. According to figures, there is a clear trend towards companies wanting… Continue Reading
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Your Password – A Reminder
TO repel a decent attack you have to have a robust defence. Any coach worth his salt knows that – assuming of course you are talking about sport. Then there is the physical attack, a whole different ball game you might say. What about an attack that comes in below the belt and when you… Continue Reading
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Reap What You Sow
SOWING the seeds of recovery might be overstating the case, with the economy a long way from recovered. However, there is no doubt that the record number of start-ups in the UK in recent times has created much-needed growth to lessen the impact of the public sector job losses which are about to hit. The… Continue Reading
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Meet Again – Just Know Why And When!
WE’LL meet again, I know exactly where and precisely when! Not quite the lyrics Dame Vera Lynn conjured back in the 1940s, although close enough. Do those words strike a chord? Perhaps you are in a company where this sounds familiar, an organisation where meetings are held for meetings’ sake. A company where your boss… Continue Reading
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Patents At The Double
RED tape in business can often leave entrepreneurs feeling blue. That is about to change for those wanting to patent ideas and inventions in double-quick time. The Government will introduce a fast-track system later this year cutting patent processing from up to four years to a possible 90 days. This superfast system will allow people… Continue Reading
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Thought For The Week
WHEN you focus on a clear outcome – result – you believe that result is possible and that you have the abilities to achieve it and make it real – you will therefore notice more help, information and resources than you may have noticed before. You have to – it is a scientific fact. (Extract… Continue Reading
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Academia and Industry Hit The Mark
PROFESSOR of Marketing at the University of Ulster, Mark Durkin has always strived to better the lives and prospects of the graduates under his guidance. And spurred on by the words of Northern Ireland Secretary of State, the Right Honourable Theresa Villiers MP, in a recent statement to coincide with the 15th anniversary of the… Continue Reading
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Thought For The Week
WHEN someone says something negative to you, to stay calm, listen to the words without attaching any emotional meaning. In other words, listen without judging. Simply notice…. Continue Reading
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Re-light Your Fire
HAVE you got a fire burning inside you? Losing your job is not necessarily all doom and gloom – in fact it can spark a flame inside some which refuses to burn out. There is a glimmer of hope as self-employment has risen and there are around four million people now working for themselves. Those… Continue Reading
Filed Under: The Leader Board