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The web test
ONE way to stay ahead in business is to make sure your website matches the quality of your product. Experts say that it won't be long before landing that lucrative contract could depend on the reputation of your firm – online.
Just as buyers and sellers are rated on sites such as Amazon, so too could your business, which means that managing your online database could become a crucial component to your future business success.
It might be an idea to follow the example of many who are already maintaining profiles of their company, while collecting endorsements from clients, and storing them on their website. That way, the reliability of your brand can be demonstrated at the touch of a button. In these difficult economic times, it's important that you ensure your business stays in touch.
I guess this is no time to be reticent about putting yourself forward. I
Quite right Rosalind, this website is a good example of how a business has moved with the times.
Relevance of information is a key way that sites and brands stay ahead online. The period of the static page website is rapidly drawing to a close for many types of organisation. People are expecting organisations, particularly consultative or professional service organisations, to demonstrate their knowledge and their influence through tools like blogs, forums and other free online information services.
Anyone who is interested in finding more about this is welcome to get in touch. I regularly revamp corporate websites to provide a more modern, interactive presence on the web.