Tag Archives: Business

Confidence Takes Alan On Direct Path To Success

ONE look at his management profile confirms that Alan Hughes has made a seismic impact on the world of banking. Having been there and done it he has not so much worn the T-shirt as organised the manufacturing process, chosen the design and materials, and personally motivated the machinists with a sprinkling of his entrepreneurial stardust.

Naked Leader is very proud, pleased and excited to announce that Alan will be speaking at the Naked Leader Conference in October, where he will enlighten delegates on the success story that is First Direct. As chief executive of the UK banking giant his is a story worth listening to.

In his exalted role he has trebled its size and made it profitable whilst increasing its [...]… Continue Reading

The Fastest Way to Achieve Success…

Time to Read: 58 Seconds

The Fastest Way to Achieve Success…

Is to find someone who has achieved what you want to achieve, and do what they did

To copy them

As some would say – cheat!

I say this – cheat with pride

And the more you know about how they did it, the better

On Saturday 8 February, in a top of The Premiership football clash, Liverpool beat Arsenal 5-1

Liverpool were 3 up in 15 minutes, 4 up in 20

Their overall tactics were simple (not easy) attack Arsenal in their own half – disrupt their flowing football, and attack fast and in numbers

It paid off

Fast forward 6 weeks – Saturday 22 March

Chelsea v Arsenal – another top of the table clash, between two local and [...]… Continue Reading

Buy Into Ownership

WORK on ownership, accountability and strengths. Hold a meeting and, as a team, agree that no one will ever say anything behind each others’ backs which they would not say to their faces.

This is a given, and must be accepted on an emotional level. If everyone simply nods, they will not do it. If anyone suggests they are already doing this, just ask them if there is anyone in the team that they do not particularly ‘get on with’. If they say ‘Yes’, ask them what happened when they shared that with that person, in private. People must buy into this at an emotional level. Everyone must buy into it.

(Extract from The Naked Coach)

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Get Rewarded – Take Out The Positives

CHOOSING to live a positive life isn’t easy – it is worth it, though.

Whatever we do in our lifetimes takes commitment and a will to achieve success and not to accept failure. The rewards can be great – and they don’t have to be financial.

Right from when we were children we have learned the essentials by repetitive practice and by not giving up. Such as learning to crawl, to walk, to ride a bike.

Don’t say ‘it can’t be done’ because as a child, you just did it. There was no instant formula. Once we have mastered the habit of things we all now consider normal, we have, in our minds, accepted it is a habit we can replicate.

We can be [...]… Continue Reading

Business, and Business Leaders, are a Force For Good… they’d better be

Time to Read: 1 Minute

Business, and Business Leaders, are a Force For Good… they’d better be for all our sakes


Three reasons:

Economic – Business is the only way the debt will ever be repaid.
Society – We need both strong private and public sectors – each is dependent on the other. Without a strong private sector there will be fewer hospitals, schools and police. Without a strong public sector society will collapse.
People – Must be more engaged, valued and fulfilled in ALL organisations.


Business and business leaders are a Force For Good when they lead with Truth, Trust and Transparency, both internally and externally.

Truth: Tell the truth: good and bad and when you do, strip away the mystery, jargon and hype. Tell [...]… Continue Reading

Put Your Future On The Map

HAVE a business plan. Anybody wanting to survive in business has to have a vision, a plan.

It is an essential tool for thriving and moving forward as a company. Make sure you have one. When you go on a car journey, if you’re sensible, you will have mapped out your route.

You know where you are, where you are going, and how you’re going to get there. It is no different in business. Map out your future plans, funding, market trends, market size, accounting and cash-flow, as well as a multitude of other elements. Do it today.

(Extract from The Naked Millionaire)

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Mark Meets University Challenge Head On

BRIDGING the gap between education and business is a passion of Mark Durkin.

So there can be no greater gift in his role of Professor of Marketing at the University of Ulster than equipping his students with the tools they need to flourish in the harsh world of commerce.

On October 24, at the Naked Leader Conference – Leadership That Makes You Money – Naked Leader founder David Taylor will welcome Mark on to the stage for a debate about Education versus Experience in the workplace. Both will give their viewpoint in what promises to be a fascinating session.

For Mark, there is a paradoxical issue surrounding the area of the skills required by employers. For him, it is not so much about [...]… Continue Reading

Olivia Joins NL In Meeting Of Minds

Olivia Solomon

‘IT’S all in the mind’! You will know the phrase. And actually, everything we do is governed by how and what we think.

So, how well do you know your own mind – and more pertinently, do you mind your own business? In other words, do you lead, rather than follow, in your actions, in a proactive, rather than reactive way?

Olivia Solomon is someone who understands completely the thought processes behind why we do what we do.

Now Naked Leader is about to be the lucky recipient of the 23-year-old postgraduate’s expertise in the fascinating subject of psychology, an academic and applied discipline that involves the scientific study of mental functions and behaviours.

Olivia has been appointed Psychology Researcher for Naked [...]… Continue Reading

Benefit From Marketing Your Product

FEATURES over benefits? It’s benefits every time as far as selling your product is concerned.

Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product. By all means mention the features. More importantly, though, sell the benefits.

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The Special One – You!

CHELSEA manager Jose Mourinho maybe the self-styled Special One. Well, imagine having the power to make every day special. Well, here’s the secret. You already have it. Every day can be as you want it to be. It comes with having a positive frame of mind. If you can expect the day to be a good one then the anticipation you generate can help achieve that positivity.

It is often said that a lack of mental visualisation is the greatest barrier to success. Well, many athletes, and yes, people in business, continue to strive for excellence, to go that extra mile, to be the best. Record times are beaten, some thought to be impossible, such as running a mile under four [...]… Continue Reading