BE confident. Confidence is absolutely critical to your success in running a business and in forming trusted relationships.
The fastest way to be confident? Act as if you are confident. The mind cannot tell the difference between something that happens in reality and something it imagines with emotional intensity. So, literally, pretend to be confident and act as you would if you really were, and you will be.
And doing so could make the difference between achieving something, or not.
(Extract from The Naked Millionaire)