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Time to Read: Just over 2 minutes
Time to Listen : 2 mins
Scene: Innovation Session
Present: You, and others
Outcome: As many new ideas as you can
What’s the first thing to do?
Talk about, define and build…
A Box
And then each idea is either “inside” or “outside” the box
I was speaking at a junior school, and a young girl came up with a fantastic idea, I said:
“That is really thinking outside of the box.”
To which she replied:
“What box?”
Magic – pure magic
If you want to be truly, authentically imaginative, as you, as a team or a project, leave the box behind:
Because…who is to judge whether an idea is inside or outside “the box,” when everyone has unique definitions of “boxes?” And “a box” sets an immediate limitation (and a pointless one) and most important of all, it’s the stuff inside the box that I believe organisations need to be addressing – the basics…
However, what’s “in” or “out” doesn’t matter
What matters…is what matters
and what you are going to do about what matters – what, when and how
Boxes are for storage, for theatres and for having great fun.
Not for transforming your organisation, project, or life.