Action For The Week

PUT your customers first. They are why you exist. Without them, you have no business, no organisation. They must be at the top of your priorities, in the eyes, minds and actions of all your people.

Your number one aim is to attract, retain and delight your customers so that they come back for more. Ensure your organisational processes, charts and roles reflect this. If your structure is vertical, put customers at the top. If it is horizontal, put customers end to end. And put true decision-making power where it belongs – with the people serving your customers.

(Extract from The Naked Millionaire)



2 Comments

  • Chris Everton

    Without customers there is not really a need to keep going. Your company needs to keep them that's for sure.I know a company that's losing it's customers quickly and doesn't know how to win them back. Customer care is so important.

  • Mark Hammer

    This discussion has been mooted before. The customer is everything. I agree that without them the business is nothing so it's important to nurture them.

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