MOST companies enjoy a stroll down Quality Street when it comes to relationships with their customers. After all, you want to be associated with the top people in business.
And yet, quantity is just as pivotal if you are going to beat off the competition in business. In short, it’s not just about the quality of relationship you have with your clients it’s the number of people who know each other from both sides too. The more people you have who know and trust your customers – and the more of you able to communicate and nurture the contact – the stronger that relationship and the more difficult it is for a competitor to break it.
You also need the right people in your organisation communicating with those customers too. And make sure you know enough about them, otherwise it is impossible to create a strategic plan.
Information gather, to know the needs of your customer and therefore strengthen the bond between you. Make your business associates want to be in the relationship. Trust and respect each other and they won’t want to go anywhere else.