- 16th March 2014
- Posted by: Rosalind Howard
- Category: Call To Action
FEATURES over benefits? It’s benefits every time as far as selling your product is concerned.
Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product. By all means mention the features. More importantly, though, sell the benefits.