Body Talk

IT was 1980s pop group Imagination who came up with the album entitled Body Talk.

Your body language speaks volumes and the irony is that when it comes to effective communication, words have the least effect on the person you are communicating with.

Research suggests a very small percentage of your effectiveness when talking to someone is about what you say. It’s how you say it that counts. The tone and the way you deliver your message are the all-important factors in making a sale. Then, selling becomes plain-sailing.

Use a tone that reflects what it is you are trying to convey – and practise it. Believe in what you’re saying. Engage with the person. That way, it won’t matter so much if, for you, words don’t come easy.

So, mind your language – not what you say – how you say it!

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