By The Way…

GET the point people are making in an email. If they write the words ‘by the way’, their key, most important point will follow. Be wise to it.

(Extract from The Naked Coach)


  • Frances Granger

    By the way, what is the point here?

  • Wendy Trewer

    Emails can often send the wrong message because that message is misinterpreted with the way it is written.
    The alternative? RING them, SPEAK to them. People email when the person they are trying to message sits five yards from them in the office. Pathetic.
    And businesses are supposed to be teams working towards a common goal.

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