Deliver Your Promises

EVERY customer/supplier dispute, the loss of a customer, a fallout with a client, a decision by a potential customer not to come to you, or return to you – they all come down to one thing. It’s an actual or perceived (same thing) broken promise.

Make sure you deliver and follow through on your deals, your agreements and your promises – always.

(Extract from The Naked Millionaire)



3 Comments

  • Robert English

    Once you lose that customer they are much harder to replace.

  • Francis Greve

    Hasn’t there been a survey or two done on this. Once you lose that customer it takes a good deal of hard work to win them back or replace them.
    Better to nurture the customer and give them what they want, to a degree.

  • Tony Weeks

    I think it is very difficult to regain the support of someone you have let down, whichever walk of life you are in.
    So the key is to make sure you keep what you’ve got, especially in the days of Twitter and instant media where a review can be posted that can damage your reputation at the click of a button.

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