Deliver Your Promises

EVERY customer/supplier dispute, the loss of a customer, a fallout with a client, a decision by a potential customer not to come to you, or return to you – they all come down to one thing. It’s an actual or perceived (same thing) broken promise.

Make sure you deliver and follow through on your deals, your agreements and your promises – always.

(Extract from The Naked Millionaire)


  • Tony Weeks

    Absolutely. Keep promises.

  • Francis Greve

    Especially in business, otherwise you simply lose credibility!

  • Paul Charlton

    Promises are easy to keep, like i will pay you on time. Just do it. Except, hold on, if you haven’t got the means to pay because you haven’t been paid either it then becomes harder. Not so easy to keep promises then!

  • Neil C

    People who keep their book s straight and have a wide range of customers are those who can normally pay on time.
    Don’t put all your eggs in one basket.

  • Sam Jacob

    Easy to suggest that people should always have a wide range of customers when they start a business.
    Easier said than done!
    Especially when you are beholdant to a chain, such as one of the big supermarkets.

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