Don’t KISS And Make It Up

DELIVER your message with a KISS. Yes, you may want to add a little love and affection to your audience, although Keeping It Short and Simple is the key here.

KISS is an easy acronym to remember. And the intimation is clear. Short and sharp is the way forward. The longer and more complex the message, the less likely it is that people will be able to recall it. A catchy slogan – brief and to the point – is what works.

Make communication work for you. Interact effectively, simply and clearly. You only have to ask someone directions in a strange town to know that some people find it difficult to get their point across coherently. So the most crucial step? Be prepared. Brief yourself. Whatever the subject matter and whoever the audience, you won’t gain respect unless you can demonstrate that you know what you are talking about.

Understand your subject – and have the essential facts at your fingertips. Then, know your audience. How aware are they already of the topic? Are they interested in it? Consider how they will react to your address – and that will give you some clues as to how you can deliver your information in the most convincing fashion.

So don’t shoot from the hip – or lips for that matter! Kissing and making up is one thing. Kissing while making it up is another matter altogether!


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