It’s Simple – Think Big

MAKE your big idea a killer proposition.

Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea.

Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved.

Then, the killer part, add the consequences of not doing something about the problem, so you end up with a three-part killer proposition.

(Extract from The Naked Millionaire)



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