Make A Point For Your Own Benefit

MAKE sure you know your unique selling point, be it yourself as an individual, or your company.

Really understand it and make sure you tell the world about it in any proposition. People need to know the benefits so make sure you explain, clearly and concisely, just what it is that makes you, or your company, unique. Finally, make it simple and easy to understand. It could be the difference between a sale, or not.


  • Michael Sumner

    Without a selling point the business is going nowhere.
    I don’t think people would even start a business if what they were selling didn’t have something different.

  • Robert English

    Doesn’t a company have to have a starting position, ie, a unique concept?

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