HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features?
Even if it has, your customer will not necessarily need an explanation on the colour, the design or the aesthetics.
What your clients will want to know are the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product. By all means mention the features. However, more importantly, sell the benefits.