Motivate – And Dedication Will Follow

YOU don’t have to be a record breaker but those of a certain age will remember the late Roy Castle’s favourite phrase ‘dedication’s what you need’.

Friend of Naked Leader Luke Addison is an example of someone who is a motivational character
Friend of Naked Leader Luke Addison is an example of someone who is a motivational character

Well, in business, in terms of getting people to move in the direction you want them to go, for dedication, read motivation. There are many motivational characters among Naked Leader’s clients and associates and Luke Addison, Keith Palmer, and Kit Harris are prime examples.

Providing opportunities for learning and development and reward systems in an organisation is key to allow individuals and team members to give of their best.

To do this companies must appreciate the process of motivation, the different types, concepts, theory and approaches that make the difference, while there is a role for non-financial as well as financial considerations.

Remember people will be motivated to do something if they think it is worth their while. A goal needs to be established to attain an unsatisfied need, so to achieve this management and managers need to motivate by offering incentives and reward for achievement and effort.

Of course, individuals and the goals associated with them vary, so it is difficult to precisely predict how a particular incentive will impact on individuals’ behaviour.

Intrinsic – self-generated motivation – and extrinsic – generated by others such as management are common types of motivation. While the latter has an immediate impact although may not last long, the former can serve long-term as people who can buoy themselves have characteristics which are inherent in them and not imposed on individuals from the outside.

So, create the right climate, allowing motivation to flourish, then set goals, ask for feedback and make sure the expectations of an individual to meet the standard, and therefore gain the reward, are managed well.

Design jobs which enable people to feel a sense of accomplishment, provide financial and non-financial incentives, communicate and give people guidance and training, showing staff what they need to do to develop their careers.

And actually, yes, that requires dedication too!



  • Neil C

    Read that link on Luke Addison, what an impressive young man and so good to highlight these types of progressive people who are going to help our economy.

  • Jackie Witney

    This is so true and I am constantly astounded that many businesses do not get this. leaving places short staffed under trained and losing customers by the minute.
    The investment in caring for, motivating and rewarding your staff secures your future, happy staff in any industry creates has a ripple effect and you are rewarded by the business growth it creates.
    Anything in life has to be nurtured to be at its best.
    As a mother of teenagers I have experienced first hand how many companies want to squeeze as much as possible out of them and have high expectations of them whilst they offer no reward or motivation, low pay, irregular hours given to them at a moments notice and inadequate training. The organisations must believe they are cutting costs but in the long term they are losing money.

  • Sohail Khan

    I agree Jackie, the companies need to look at what they are offering their youngsters.
    A happy workforce is a productive one.

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