Thought For The Week

OBVIOUS experts get to the point, give clear and often brief responses. It’s enough to be understood, no more.

Get to the point, and get to the point really fast. Never use 10 words where five will do. Never use jargon (a word that someone hearing it would not understand), speak as if you are speaking to a 10-year-old, and a 10-year-old knows a great deal.

News channels can describe a war in a headline, so you can and I can describe anything in the same time.

(Extract from The Naked Millionaire)



3 Comments

  • Paul Charlton

    Love the jargon bit. Many people I know speak in jargon or use it when they are talking about business and actually, it's a nonsense. Best to talk in language that others understand.For instance, a friend of mine worked for a bank and he used to talk about a Weo8, which was actually a list of customers who were going overdrawn that day. Why didn't he say printout, or list of people? There's an example.

  • Chris

    I read a lot of books and I love the ones that speak in short sentences. They make the story telling so much more dramatic and easier to read.

  • Elaine

    Getting to the point is a very effective way of communication.Wander off the subject and you may end up losing a deal.Stick to quickfire points in a document for example and you then get the dynamic impact you are after.

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