UK Is A Nation That Cares

BRITAIN is a caring nation – it’s official!

The last day of March saw the 20th anniversary of Princess Diana’s death commemorated with National Kindness Day.

Amazingly, almost three out five (56%) Brits have experienced a random act of kindness in the last year, with generous acts ranging from strangers giving them a compliment (34%), to providing directions when they have been lost (20%); and even offering to pay for their drink or food (10%).

When it comes to gender, the research suggests women are more likely to receive a random act of kindness from a stranger than men with only half of men surveyed saying they have received an act of kindness in the last 12 months compared to over three in five women.

Who said the age of chivalry was dead!

London sheds its unfriendly reputation as it’s revealed more than three in five Londoners have received a random act of kindness, closely followed by people in Scotland (61%) and the North West (61%). However, those surveyed in the West Midlands were found to have experienced the least (44%) in the last 12 months.

The Diana Award National Kindness Day family partner Clangers, has also commissioned research into kindness, asking 1,400 parents of 2-6 year olds how they teach their children to be kind.  The study, carried out by One Poll, found that 30% of UK parents try to nurture kindness in their children from birth, and a quarter wait until age two.

Furthermore, across Britain, more than 50% of parents nurture kind behaviour in their children by being kind themselves, this rises to 63% of parents in the East Midlands, who top the table. 30% of parents across Britain, teach kindness by undertaking kind acts with their children, rising to a huge 47% in the South East.

National Kindness Day was created in memory of the late Princess Diana by The Diana Award, the charity legacy to Princess Diana’s belief that young people have the power to change the world. Now in its third year, it encourages people, from across the UK, to do something kind for someone else in her memory to celebrate her values.



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