QUALITY and quantity. If you are going to beat off the competition in business it’s not just about the quality of relationship you have with your customers it’s the number of people who know each other from both sides too. The more people you have who know and trust your clients – and the more of you able to communicate and nurture the contact – the stronger that relationship and the more difficult it is for a competitor to to break it.
You also need the right people in your organisation communicating with your customers too. And make sure you know enough about them, otherwise it is impossible to create a strategic plan. Information gather, to know the needs of your customer and therefore strengthen the bond between you. Make your business partner want to be in the relationship. Trust and respect each other and they won’t want to go anywhere else.