- 14th August 2011
- Posted by: clivebarrett
- Category: The Leader Board
THERE was a time when only small creatures with eight legs showed any interest in catching anything in their web. Now, with businesses needing to spread their their wings to survive, helping a firm become more prolific online can be the difference between their success or failure.
Competing with other businesses can be costly when it comes to matching advertising spend. So how about making your company, large or small, more visible on the Internet? This can be done by paying for an advert online. Not necessarily an advantage on the face of it until consideration is given to buying only key words to ensure a website comes up on searches around the globe far more frequently.
For instance, Google has an adwords scheme whereby firms can pay for a word or a combination of words, with a sliding scale on cost depending on the popularity. A spending ‘limit’ can be obtained and once it is reached the clients’ website won’t come at the top of the list on search engines.
Research shows that firms with an online presence are able to expand four times more quickly than those who do not and going that extra mile to make sure the visibility is at its optimum could see a company transformed. Go on, get that customer caught up in your web!